In this Artist Spotlight, I feature Normani Kordei. Normani Kordei is an American R&B and Pop singer and dancer who got her start in the music industry in the platinum-selling, Simon Cowell-assembled, girl group Fifth Harmony. Normani is now in the early stages of the launch of her solo career, which for which she will go by the name Normani, dropping her oft-mispronounce last name.
I personally love Normani, and believe that 2019 will be a huge year for her, and one in which she will make inroads into R&B and Pop music superstardom. I will give 4 reasons why I believe this:
- Normani has the talent – Normani is one of the most gifted dancers and performers I have witnessed. She caught the eyes of all of America when she competed on Dancing With the Stars, reaching the finale. She did the same when she performed her single “Love Lies” on the 2018 Billboard Music Awards. Her abilities as a dancer and performer are so prodigious, that Janet Jackson personally requested Normani to perform her tribute, not once, but twice!
- Normani has the cosigns – As alluded to in point #1, Normani has landed on the radar of some of the biggest stars and legends in the music industry today. She has garnered praise from Beyonce, Janet Jackson, Mariah Carey, and Missy Elliot.
- Normani has the team – The management and development team behind a young artist is absolutely essential to their development, and Normani has a darn good one behind her. Responsible for her current label situation is RCA A&R Tunji Balogun. Tunji has been instrumental in the successes of R&B stars such as Childish Gambino, Khalid, Bryson Tiller, H.E.R, and SZA. Normani is now signed under Tunji’s RCA R&B imprint Keep Cool Records. Her career will be managed by an executive who has been enormously successful in developing modern R&B talent, and this bodes extremely well for her future.
- Normani has the look – It goes without saying that Normani is absolutely gorgeous, but it absolutely needs to be stated that women of her complexion are highly underrepresented in the music industry today. Normani’s success would represent the inclusion of young, dark-complected black women as figures of beauty in popular culture, and this is something that black women, in particular, are craving and will support.
Normani is now quietly working on her highly anticipated solo debut which is slated to be released in 2019. Needless to say, I am looking forward to what the future has in store for Normani.