Grace Ajo

Grace Ajo

The Truth Behind Sevyn Streeter’s Career Struggles

In this documentary/artist-spotlight, I detail the career journey, accomplishments, and struggles of singer-songwriter Sevyn Streeter. Sevyn Streeter is a highly accomplished writer and artist, who got her start as a teenager in the teen-pop group ‘TG4’, and as a young woman in the R&B collective ‘Rich Girl’.

Her time with ‘Rich Girl’ allowed for her to tour with Beyonce, and develop a network of musician associates who she would eventually begin writing songs for. She wrote songs for such artists as Alicia Keys, Fantasia, Brandy, Justin Bieber, and most famously Chris Brown and Ariana Grande.

In 2012 she wrote several songs for Chris Brown’s albums F.A.M.E’ and Fortune’. In 2013, she went on to write Ariana Grande’s smash hit and breakout performance, in ‘The Way.’ This song would go on to go 3x platinum and enabled her to transition into a solo career.

Shortly after her string of writing successes, her record label Atlantic OKd the release of her debut EP, ‘Call Me Crazy, But….’ which was turned out to be very successful, and spawned the platinum single ‘It Won’t Stop’ which featured Chris Brown.

It was 2 years later when Atlantic Records OK’d the release of her 2nd EP, Should’ve Been There Pt. 1′ for which she went on an 8 city tour. The label still seemed to be hesitant about promoting a full album.

‘Girl Disrupted’ became she choose for her prospective debut album, and the label finally seemed to be agreeable to a release date. She primed the release with singles like the hip-hop R&B collaboration “Prolly” featuring Gucci Mane, and the sweet, R&B love ballad “Before I Do.” Despite the success of these singles, Atlantic delayed the release of ‘Girl Disrupted’ further.

Buzz began to die around Sevyn’s career and a myriad of personal issues began to storm her life. She dealt with issues such as a painful breakup due to alleged infidelities of her boyfriend, rapper B.o.B. She also dealt with losing close friends and family members and discovering that her half-sister wasn’t related to her at all. These things led Sevyn to spiral into a deep depression.

In early 2017, she was finally able to embark on an 18 city tour which would precede the release of her debut alum ‘Girl Disrupted’. The album’s marginal success had much to do with its delayed rollout, and the myriad of issues she had to overcome personally and professionally. Sevyn talked openly during an interview with ‘Sway in the Morning’ about the role that colorism played in the lack of proper promotion and fair treatment that her art was given (See @ 7:21-7:50 of the video above).

 

Empressive Take

Today, Sevyn is still writing and creating music, and as a big fan of her’s I am excited about that. I will be jamming to her old tunes and looking forward to what she has coming up next!

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